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Privacy Policy

theScore Bet – Privacy Policy

Last Revised: November 6, 2024

PRIVACY POLICY

1. PURPOSE AND SCOPE

This Privacy Policy describes the information that Score Media and Gaming Inc. and its affiliates (collectively, “theScore Bet”, “we,” “our” or “us”) collect through the website https://thescore.bet (“Website”) and the related mobile, tablet, and other sportsbook and gaming applications (each, an “App”) owned, controlled and/or operated by us and from the interactions you have with us and our personnel (collectively, the “Service”), how we use, disclose and protect your information and the choices you can make about your information. Consistent with relevant laws in jurisdictions in which we operate, and regulations promulgated thereunder, this Privacy Policy is part of the internal controls we employ in operating our Service and operating and offering real-money, Internet-based and/or mobile applications-based interactive gaming services.

 

2. CONSENT

In order to use the Service you must accept this Privacy Policy during the Service sign-up process. The most current version of this Privacy Policy, which may be updated in accordance with Section 13 below, will govern our processing of your information and data and will always be available via the Website, App, and at https://thescore.bet/legal/privacy.

By accepting this Privacy Policy as part of you accessing the Service, you expressly consent to the collection, processing, use, disclosure and storage of your information and other information received by us as a result of your access in accordance with this Privacy Policy and the Terms of Use (https://thescore.bet/legal/terms), as you specifically consent to while using the Service, and as permitted or required by applicable law. If you do not agree with the terms of this Privacy Policy or the Terms of Use, you must immediately stop using or accessing the Service. 

By accepting this Privacy Policy as part of you using the Service, you represent and certify that you meet the legal gambling age requirement for the jurisdiction in which you access the Services; and you accept the terms and conditions set forth in this Privacy Policy as conditions of your use of the Service.

Please note that the Service, or certain parts of the Service, are hosted in jurisdictions other than yours. By accepting the terms of this Privacy Policy, you expressly consent to the transfer of your information outside of your home jurisdiction, in accordance with applicable laws regarding data processing and data transfer, which may provide for different data protection rules than in your jurisdiction. In accordance with applicable law, we make use of third party service providers to store and process data, including your information, on our behalf. When acting on our behalf, such service providers are only authorized to collect, process, use, disclose or store personal information as described in this Privacy Policy. However, the government, courts, law enforcement, security, or regulatory agencies of a particular country may be able to obtain access to or disclosure of personal information as permitted by the laws of that country.

By using the Service, you agree and acknowledge that the information you provide to us shall be true, accurate, current, and complete, as required by the Terms of Use. We will take reasonable steps to ensure that we will not use your information if it is not accurate and up to date. If you provide any information that is untrue, inaccurate, outdated, or incomplete, or if we reasonably suspect that you have done so, we may refuse to provide you with the Service, including but not limited to suspending or terminating your access to the Service at our sole discretion, in accordance with the Terms of Use.

Any questions in this regard may be directed to the Privacy Compliance Officer using the contact information provided below.

 

3. SOURCES OF PERSONAL INFORMATION

We collect the information we use from the following sources:

(A) Information you provide us directly: We and/or our service providers may ask for certain personal information from you, including your first and last name, postal address, email address, telephone number, date of birth, social security number, driver license number, credit card information, banking information (collectively “PI”), and other demographic information about you (such as your gender, industry of your occupation, job title, and employer information) (“Demographic Details”), in order to verify your identity, to provide the Service to you, or in order to verify your identity if you contact or interact with us. You must advise us of any relevant changes to your information as provided to us and we do not accept liability for any harm that you may suffer as a result of you failing to notify us of any changes to the information that you previously provided to us. We may also retain any messages you send through the Service, and may retain other information you voluntarily provide us with, including but not limited to your comments and other content. Please note that the specific items of PI and Demographic Details we and/or our service providers may request from you may differ depending on the laws and regulations of the jurisdiction from which you access the Service.

(B) Information collected by us when you use the Service: In addition to the information you provide to us directly, we and/or our third party service providers may utilize technology that automatically or passively store or collect certain information when you access the Services (“Service Usage Data”). This Service Usage Data may be stored or accessed using technologies that may be downloaded to the device you use to access the Service. Service Usage Data and the technology used to process them include the following:

  • Analytics information: We may directly collect information, or we or our third party business partners may use analytics tools to help us measure traffic and usage trends for the Service (“Analytics Information”). We use Analytics Information to understand who is using the Service, to understand how people are using the Service, to improve the Service, and as otherwise described in this Privacy Policy.
  • Cookies information: When you access the Service, we may send one or more cookies (a small text file containing a string of alphanumeric characters) to your device that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the Service (“Cookie”). A Cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us and/or our third party business partners and service providers to track your usage of the Service over time. A persistent Cookie remains on your device after you close your browser. Persistent Cookies may be used by your browser on subsequent visits to the Service. Persistent Cookies can be removed by following your browser's directions. A session Cookie is temporary and disappears after you close your browser. You can set your browser to refuse certain Cookies or to indicate when a Cookie is being sent. However, some features of the Service may not function properly if the ability to accept Cookies is limited or disabled. Please note that we may also make use of Cookies when you open our emails.
  • Log file information: Log file information is automatically reported by your browser each time you access a web page or other content within the Service. We may also receive log information relating to your device and your use of our Apps. When you use the Service, our servers automatically record certain log file information (“Server Logs”). These Server Logs may include anonymous information such as your web request, Internet Protocol (IP) address, operating system, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. The information contained in Server Logs is used to monitor, assess, manage, diagnose problems with, improve and otherwise administer the Service.
  • Clear gifs/web beacons information: “Clear Gifs” (also known as web beacons) are used to anonymously track the online usage patterns of our users. We also may use Clear Gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. You can disable the ability of Clear Gifs to track certain information by setting your browser to refuse certain Cookies. The information allows for more accurate reporting, monitoring and improvement of the Service.
  • Embedded Scripts and Browser Fingerprinting: “Embedded Scripts” are lines of code that is designed to collect information about your use and interaction with the Service, such as links you tap on. Embedded Scripts are temporarily loaded onto your device by us and/or our service providers when you connect to or access our Service. They are active only when you remain connected to the Service and are deactivated or deleted when you disconnect. “Browser Fingerprinting” is the collection and analysis of your device’s information, such as your operating system, plug-ins, and other data, for identification purposes.
  • Device identifiers: When you access the Service by or through a mobile device (including but not limited to smartphones or tablets), we and/or our third party service providers may access, assign, collect, monitor and/or remotely store one or more unique device-specific identifiers, such as a universally unique identifier (UUID) (“Unique Identifiers”). Unique Identifiers are small data files or similar data structures stored on and/or associated with your mobile device, which uniquely identify your mobile device. A Unique Identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by us. A Unique Identifier may convey information to us and our service providers about how you browse and use the Service. A Unique Identifier may also be used to help you log in faster and enhance your navigation through the Service.
  • Entity Tag: An opaque identifier is assigned by a web browser, as a feature of the cache in browsers, to a specific version of a resource found at a URL (“Entity Tag” or “ETag”). A new ETag is assigned if the resource content at that URL changes. When used this way, an ETag is a form of device identifier.
  • Advertising identifiers: Advertising identifiers are unique strings associated with your mobile device provided by the operating system (“Advertising Identifiers”). We may use Advertising Identifiers for our own internal analytics purposes to identify application usage, for marketing and promoting our and our affiliates’ products and services to you, and for troubleshooting and technical support purposes.
  • Recognition Technologies: These are technologies that attempt to identify, recognize, and/or make assumptions about users and their devices use and interaction with the Service, which may include applying statistical probability to existing data sets, machine learning, and artificial intelligence. When you use the Service, certain information regarding your use of the Service may be used by us or our service providers using recognition technologies to enable the provision of the Service to you, to identify general usage trends about our Service, and to analyze and mitigate risks related to the Service.
  • Location data: When you access the Service by or through a mobile device or a browser, we may access, collect, monitor and/or remotely store location data, which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device (“Location Data”). Please note the following:
      • The laws of the Permitted Jurisdictions (as the term is defined in the Terms of Use) require that we verify your physical location when engaging in placing wagers through the Service. You can only place wagers through the Service from within the Permitted Jurisdictions’ boundaries. Accordingly, we collect your Location Data and verify your physical location using geo-location technology and geo-verification service providers. If you do not permit your location to be known (i.e. disable GPS, Wi-Fi and/or Bluetooth), we will not be able to provide the Service to you. We may store a record confirming your location within the Permitted Jurisdictions for up to ten (10) years as required by applicable laws and regulations.

Location Data may convey to us information about how you browse and use the Service. Location Data may also be used to personalize and customize your experience when using the Service, facilitate the functionality of certain features within the Service, display customized promotions and offers relevant to you, provide location-based advertising to you, and to improve the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of Location Data is impaired or disabled.

Certain features within the Service will make use of your Location Data, including geo-location verification provided by GeoComply. Your use of the Service will require you to, and you hereby consent to us transmitting, collecting, maintaining, processing and using your Location Data as described in this Privacy Policy. You may turn off the location services within your device’s settings at any time or by notifying us in writing that you would like to withdraw such consent.  Turning off location services on your device will prohibit you from using core features and functionalities of the Service and the App.

(C) Photos: When you register for an account in order to use the Services, the App may request permission to access your device’s camera functionality in order to capture photographic images (“Photographs”). We and our ‘know your customer’ service providers may use Photographs for the purposes of verifying your identification and to record a copy of government issued ids for identity purposes.

(D) Information collected and/or received from third parties: We may receive information about you from third parties you interact with while accessing the Service. We also may collect information about you from third party business partners, service providers, and publicly available sources for the purposes of providing the Service to you. We may supplement information we collect from you directly or from your use of the Service with information from third party sources for various purposes, including providing the Service to you, “know your customer” (KYC) verifications to confirm your identity and satisfy regulatory reporting and compliance requirements, payment transaction verification to ensure transactions are processed correctly, improving our product and service offerings, to provide you with a personalized experience when using our Service, to offer you products, services and promotions that may interest you.

(E) Information we get when you use our affiliates’ services: We may receive information collected by our affiliates when you access and use products and services offered by such affiliates. The collection and use of your information by our affiliates are governed by the relevant privacy policy posted by our affiliates. We may supplement information we collect from you directly or from your use of the Service with information from our affiliates for various purposes, including providing the Service to you, improving our product and service offerings, to provide you with a personalized experience when using our Service, to offer you products, services and promotions that may interest you.

(F) Information you provide about someone else: You may communicate with someone else while using the Service, which may include sending an invitation to someone you know. The information you provide about that person is used to facilitate your communication with them and to otherwise invite them to the Service. When you communicate with another person via the Service, some of your information, such as your name, nickname, and other contact information may be included in the communication to that person.

 

4. LEGAL BASIS AND PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION 

We use the information we collect for the purposes of operating, maintaining, and providing to you the features and functionality of the Service, including the following: 

  • The purposes for which you provided it
  • Providing information and Service to you
  • Compiling aggregate data for internal and external business purposes
  • Verifying your identity (i.e. KYC verifications)
  • Confirmation, processing and investigation of financial transactions
  • Communicating with you or providing you with with customer support services. We may contact you directly or through the use of a third-party service provider to send you Service-related electronic messages (e.g., account verification, purchase and billing confirmation and remainders, feature notifications, technical and security notices)
  • Operation of our loyalty rewards program, including sending you information on such programs via email and other electronic communication means
  • Operation of promotions and special offers, including sending you commercial electronic messages via email or other electronic means on promotions and special offers. You can request to stop receiving marketing electronic messages (other than Service-related notices) from us by clicking on the "unsubscribe" link provided in such communications or by changing your account preferences or settings
  • Assessing activity for responsible gaming purposes
  • Providing you with a safe and secure environment and to protect and administer your account
  • Analyzing anti-money laundering, fraud and credit risk
  • Investigating potential or suspected violation of gambling rules, sports wagering rules, corruption of a sports or event integrity, and violation of applicable laws
  • Performing our obligations under our operating agreement with iGaming Ontario (“iGO”)
  • Compliance with licensing and regulatory requirements
  • Assisting law enforcement and responding to subpoenas and lawful access requests
  • We may combine any of the information we collect from or about you and use it in a manner described in this Privacy Policy. To the extent we combine information about you with your PI, we will treat the combined data as PI under this Privacy Policy
  • Performing other business activities as needed, or as otherwise described in this Privacy Policy
  • Any other purposes disclosed to you at the time we collect your information with your consent

In addition, we use or may use Service Usage Data to: (i) remember information so that you will not have to re-enter it during your visit or the next time you visit the Service; (ii) provide personalized content and information; (iii) provide and monitor the operations and effectiveness of the Service; (iv) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (v) diagnose or fix technology problems; (vi) help you efficiently access your information after you sign in; (vii) provide targeted and personalized advertising, marketing, promotions and offers to you; (viii) automatically update our App on your mobile devices; (ix) allow you to comment on or provide content and participate in contests, special offers and/or promotions; and (x) conduct research, beta testing or surveys.

Please note that we may also use information about you for purposes that are reasonably ancillary to providing you with the Service.

 

5. SHARING OF YOUR INFORMATION

Information may be disclosed to third parties in accordance with this Privacy Policy.

(A) Who we may share your information with: We may share your information with third party business partners and service providers that function on our behalf. Examples include, but are not limited to, third parties that assist us with customer identity verification, payment processing, fraud and compliance-related investigations, serving advertisements, disseminating newsletters and electronic communications, analyzing data, customer support and providing marketing assistance. We may share information about you only to the extent that they need to perform their functions for us. We will use contractual or other means to protect personal information disclosed to such third parties. We may also share your information with regulatory agencies as well as with any affiliate of ours for purposes consistent with this Privacy Policy. Any affiliate of ours will be required to maintain that information in accordance with this Privacy Policy.

(B) Who you may choose to share Your Content with; removal of content: Any information or content that you voluntarily disclose for posting to the Service, such as Your Content (as defined in the Terms of Use), becomes available to the public, except as limited by any privacy settings made available on the Service. Subject to your privacy settings, any of Your Content that you voluntarily make public may be searchable by others. If you remove information or content that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other users have copied or saved that information or content. Please note that such removal does not ensure complete or comprehensive removal of the content or information posted (for example, your content or information may remain visible because it was copied and posted or reposted by a third party).

(C) Name and Likeness: We may publish your name, voice, likeness and other information that is part of Your Content, and we may use such content, and parts of it, for advertising, marketing, publicity and promotional activities.

(D) What happens in the event of a business change: If we become involved in a merger, consolidation, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to a third party or parties in connection therewith.

(E) Instances where we are required to share your information: Regardless of the choices you make regarding your information and to the extent permitted or required by applicable law, we may disclose information about you to third parties to: (i) enforce or apply the Terms of Use, any applicable End User License Agreement and/or other Governing Documentation (as defined in the Terms of Use); (ii) comply with laws and regulations, in response to subpoenas, warrants, or court orders, or in connection with any legal process or cooperate with government or law enforcement officials or private parties; (iii) protect our rights, reputation, safety and property, or that of our users or other individuals; (iv) protect against legal liability; (v) establish or exercise our rights to defend against legal claims; and/or (vi) investigate, prevent or take action regarding suspected criminal or other illegal activities, suspected fraud, the rights, reputation, safety or property of us, users or others, violation of the Terms of Use, our policies or agreements or as otherwise required by law.

(F) Sharing certain service type information we collect about you: We may share certain service type information, including Service Usage Data (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third party business partners and service providers for the purposes described in the sections above on “Sources of Personal Information” and "Legal Basis and Purposes for Processing your Personal Information." We may also aggregate or de-identify all personally identifying characteristics (such as your name and email address) and may share that aggregated, anonymized data with third parties.

(G) Promotions on the Service: We may also share certain information and data, such as Service Usage Data and other data relating to your use of the Service, to deliver promotions and offers (“offers”) from third party advertisers that may be of interest to you within the Service.

(H) Promotions on other sites: We may also share certain information and data, such as Service Usage Data and other data relating to your use of the Service, with third party advertising companies and sites to deliver targeted and personalized offers from our Service that may be interest to you on other websites and services across the Internet. These advertising companies may use their own technologies to collect your information when you visit and use other sites and services, and they may use this separately collected information, along with information we share with them, to deliver these offers to you. The collection and use of your information by these third parties are not governed by this Privacy Policy and is subject to their own privacy rules.

(I) Data Analysis: We may use third party data analysis service providers to collect data and to provide information to us on the performance of our Service. These companies may use information about your use of the Service and other websites and mobile applications to compare information about the performance of our Service. These companies do not use personally identifiable information (such as your name, address, email address or telephone number) when performing data analysis. These companies may also use non-Cookie technologies to recognize your computer, browser or mobile device and/or to collect and record information about your browsing activity, including your activities on or off the Service and between multiple platforms such as your computer and your mobile device. Please keep in mind that your browser settings may not permit you to block the use of these non-Cookie technologies, and those browser settings that block Cookies may have no effect on such techniques.

 

6. HOW WE PROTECT YOUR INFORMATION

We care about the security of your information, and take physical, technological and administrative measures to protect the information you submit via the Service against loss, theft, and unauthorized access, use, disclosure or modification. However, we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Service may not be accessed, disclosed, altered or destroyed. Electronic communications sent to or from the Service may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email.

You also have a role to play in protecting the security of your account and your information. Never share your account credentials, including username, email address, password, and other log-in details, or let other people use your account. You should notify us immediately of any actual or suspected unauthorized use or access of your account or password or any other similar breach of security.

 

7. HOW WE RESPOND TO PRIVACY BREACHES

If we become aware of any privacy breach we will investigate, contain, eradicate, and secure vulnerabilities, initiate recovery procedures in accordance with our security procedures. Further, we will provide necessary notices to affected business partners, affected users, and applicable regulatory authorities in accordance with our contractual obligations and applicable law. In Ontario, we will notify iGO of the breach and cooperate with iGO and any related authorities with any investigation or other response to the breach.

 

8. HOW LONG WE KEEP YOUR INFORMATION AND YOUR CONTENT

We will retain your information as long as necessary for the purposes outlined in this Privacy Policy, and for a commercially reasonable time thereafter for backup, archival, fraud prevention or detection, or audit purposes, or as otherwise required by law. We may use remote backup features that will send information from your device and/or browser to be stored on servers operated by or on behalf of us and our affiliates. Except to the extent specifically prohibited by applicable law, we have no responsibility for any data transmitted to and from your device and/or computer and we recommend that you make regular back-ups of all information and data on your device and/or computer. Please note that if we close your account or you request that your account with us is closed for any reason, your PI may be retained for such period as may be required under applicable anti-money laundering regulations or other legal and/or regulatory requirements, including but not limited to gaming rules and regulations.

After the relevant period described above, we will de-identify your PI by removing identifying details in accordance with our applicable data retention and destruction policy. De-identified information can be retained in accordance with applicable law.

 

9. LINKS TO OTHER SITES AND SERVICES

This Privacy Policy does not apply to, and we cannot control the activities of, third parties whose websites or services are linked to or from the Service. We are not responsible for the practices employed by such third party websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website or service, our Privacy Policy does not apply to third party websites or services. Your browsing and interaction on any third party website or service are subject to that third party's rules and policies. If you choose to access or make use of a third party offers, services or sites, such as payment processors, advertisers, and social networks, we may receive information about you that you have made available to the third party service. Also, the third party service may receive information about you from the Service if you navigate to such third party services from within the Service.

 

10. CHILDREN'S PRIVACY

Individuals who do not satisfy the legal gambling age for the jurisdiction(s) in which they seek to access the Services are not eligible to use the Services. Accordingly, we do not knowingly collect personal information from individuals under the legal gambling age in their jurisdiction. If you are under the legal gambling age in your jurisdiction, please do not submit any personal information through the Service. If you have reason to believe that we may have accidentally received personal information from an individual under the legal gambling age in their jurisdiction, please contact us immediately at [email protected].

If you are the parent or guardian of a minor child who has provided us with any personal information, you may request that we delete such information by contacting us at [email protected].

 

11. LEGAL AUTHORITY - ONTARIO

In Ontario, Canada, we operate the Service as part of the open and regulated internet gaming (iGaming) market in Ontario conducted and managed by iGaming Ontario and we collect, use and disclose personal information on behalf of, and as an agent to, iGO under our Operating Agreement with iGO. iGO asserts the legal authority to collect personal information under the Freedom of Information and Protection of Privacy Act (Ontario) and O. Reg. 722/21: LOTTERY SUBSIDIARY - IGAMING ONTARIO made under the Alcohol and Gaming Commission of Ontario Act, 2019 (Ontario).

 

12. CONSUMER PRIVACY RIGHTS

Your personal information is subject to Freedom of Information and Privacy of Protection Act (Ontario), under which you have the right to access and correct or update your personal information. To access your personal information, please contact iGaming Ontario at the following:

Privacy Office
iGaming Ontario
4711 Yonge St, Suite 602
Toronto, ON  M2N 6K8
Email: [email protected]

To correct or update your personal information or electronic message preferences, you may log- in to your account at any time or by contacting us at the information below. You can also stop receiving marketing electronic messages from us by clicking on the “unsubscribe” link provided in the footer of our marketing communications.

Please note we and our third-party business partners and service providers may deploy Cookies on your browser or device and use Advertising Identifiers with other Service Usage Data to learn about your online activity after you leave the Service and website. This information allows us to improve the Service, personalize your experience by providing you with personalized and geographically relevant advertising, and as otherwise described in this Privacy Policy. Please refer to your device or browser technical information for instructions on how to delete and disable Cookies and other tracking technologies, including how to reset your Advertising Identifiers. Alternatively, you can also manage your preference on the cookie banner that appears our website.

 

13. CHANGES TO OUR PRIVACY POLICY
We may amend, update, supplement or modify this Privacy Policy. We will notify you of any such amendments, and you may not be able to use the Services until you agree to accept such amendments.  This Privacy Policy was made effective on the date indicated above. The most current version of this Privacy Policy will govern our processing of your information and data and will always be at https://thescore.bet/legal/privacy.

14. HOW TO CONTACT US

For user account related inquiries, please contact our Customer Support team by email at [email protected].

If you have any questions, complaints or concerns related to your personal information or this Privacy Policy, you may contact our Privacy Compliance Officer at the following:

Privacy Compliance Officer
theScore Bet
125 Queens Quay East, 9th Floor
Toronto, Ontario M5A 0Z6
Email: [email protected]

We may be required to verify your identity before we take any requested action related to your account. If you are not satisfied with the response received from our Privacy Compliance Officer, you may escalate your matter to iGO as listed above.

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